Jordan 1 Retro High “Co.JP Midnight Navy” (8.5M) *Pre-Loved*
$95.00
Sale price
$95.00
Regular price
$130.00
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Jordan 1 Retro High “Co.JP Midnight Navy” (8.5M) *Pre-Loved*
$95.00
Sale price
$95.00
Regular price
$130.00
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The Jordan 1 Retro High CO.JP Midnight Navy (2020) is a modern revival of a legendary, once-ultra-exclusive colorway. Originally debuted in 2001 as part of Nike's "Concept Japan" (CO.JP) lineup, the initial release was strictly limited to just 3,000 pairs in Japan. [1, 2]
The 2020 global reissue faithfully reproduces the classic aesthetic while incorporating unique heritage details.
The history of the Jordan 1 Retro High CO.JP Midnight Navy is a foundational chapter in modern sneaker culture, tracking the evolution of "hype," geographic exclusives, and how Nike laid the groundwork for today's sneaker collecting industry.
1. The Dawn of CO.JP (Early 2000s)
In the early 2000s, Nike launched the CO.JP program, short for "Concept Japan." This was a highly regionalized strategy tailored strictly to the Japanese sneaker market, where subcultures in Tokyo (specifically the Harajuku district) were heavily driving global trends in streetwear and footwear. [1, 2]
Before CO.JP, Jordan Brand strictly adhered to standard, performance-based colorways. The 2001 "Japan Addition" pack marked the first time non-original (non-OG) colorways were introduced to the Air Jordan 1 high-top silhouette.
Nineteen years later, Jordan Brand brought the colorway out of the vault for a global retrospective release in November 2020. This allowed a new generation of sneakerheads to access a shoe that had previously been locked away in archives or commanding thousands of dollars on early forum marketplaces. [1, 2]
The 2020 global edition kept the beloved color blocking but featured a few slight tweaks to honor its history:
- The Tongue Branding: The 2001 original featured a Jumpman logo embroidered on the tongue. The 2020 version replaced it with classic, retro "Nike Air" branding. [1, 2, 3]
- The Packaging Homage: Instead of the regular black-and-red box, the 2020 pair came packaged in a sleek, metallic gray shoebox that paid visual homage to the aluminum suitcases of the 2001 era. [1]
- The Time Stamp: The inner tongue tag was custom-stitched with a graphic displaying both 2001 and 2020, bridging the gap between its highly exclusive past and its widespread, global revival.
Jordan 1 Low OG SP "Travis Scott" Olive 9.5M
*Pre Owned*