{"product_id":"new-balance","title":"New Balance 550 \"White Grey\" (7Y) *NEW*","description":"\u003cdiv\u003e\n\u003cdiv class=\"Tbs9td\"\u003e\n\u003cdiv class=\"L4dlbc\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"Pqkn2e rNSxBe\"\u003e\n\u003cdiv class=\"jloFI GkDqAd\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"LT6XE\"\u003e\n\u003cdiv class=\"RJPOee EIJn2\"\u003e\n\u003cdiv class=\"pOOWX\"\u003e\n\u003cdiv\u003e\n\u003csection\u003e\n\u003cdiv\u003e\n\u003cdiv id=\"_3SO1as70L5PS5NoPg77OkAU_2\"\u003e\n\u003cdiv class=\"qRuFed\"\u003e\n\u003cdiv class=\"CKgc1d\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"FkX2oe\" dir=\"ltr\"\u003e\n\u003cdiv dir=\"ltr\" class=\"mZJni Dn7Fzd\"\u003e\n\u003cdiv class=\"n6owBd awi2gc\"\u003e\n\u003cspan\u003eThe New Balance sneaker \u003c\/span\u003e\u003cspan\u003eGSB550PB\u003c\/span\u003e is a kids' grade-school sizing code for the classic \u003cspan\u003eNew Balance 550\u003c\/span\u003e, a vintage low-top basketball shoe \u003cmark class=\"MAeH\"\u003eoriginally released in 1989 and famously revived in 2020\u003c\/mark\u003e.\u003cspan\u003e \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"otQkpb\" role=\"heading\"\u003eThe 1989 Debut\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cspan class=\"iNqyIf\"\u003e\u003cstrong class=\"rQesXe MPyX\"\u003eOriginal Design:\u003c\/strong\u003e Designed by legendary footwear architect \u003cspan\u003e\u003cspan\u003e\u003cspan class=\"\"\u003e\u003cspan class=\"iNqyIf\"\u003eSteven Smith\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e as the \u003cspan\u003eP550 Basketball Oxford\u003c\/span\u003e, it debuted as a low-top counterpart to the high-top 650.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cspan class=\"iNqyIf\"\u003e\u003cstrong class=\"rQesXe MPyX\"\u003eOn-Court Purpose:\u003c\/strong\u003e Retailing originally for $45, it featured smooth and perforated leather to fix breathability issues of older models like the 480, plus a stable, thick foam sole.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\u003cspan class=\"iNqyIf\"\u003e\u003cstrong class=\"rQesXe MPyX\"\u003eObscurity:\u003c\/strong\u003e Despite minor distribution in parts of Asia and the UK, the shoe struggled against dominant basketball competitors and faded into total obscurity by the early 1990s.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"yhAwj\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"otQkpb\" role=\"heading\"\u003eThe 2020 Resurrection\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cspan class=\"iNqyIf\"\u003e\u003cstrong class=\"rQesXe MPyX\"\u003eThe Rediscovery:\u003c\/strong\u003e \u003cu class=\"wfWfIf fxyaSe\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan class=\"jAOkJc\" role=\"button\" tabindex=\"0\"\u003e\u003cspan class=\"iNqyIf\"\u003eTeddy Santis\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/u\u003e, founder of the fashion label \u003cspan class=\"iNqyIf\"\u003eAimé Leon Dore\u003c\/span\u003e (ALD), discovered an old photo of the 550 in a Japanese vintage catalog.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cspan class=\"iNqyIf\"\u003e\u003cstrong class=\"rQesXe MPyX\"\u003eThe Rebuilding:\u003c\/strong\u003e \u003cspan class=\"iNqyIf\"\u003eNew Balance\u003c\/span\u003e tracked down an original pair from a Japanese collector to use as a blueprint, relying on \u003cu class=\"wfWfIf fxyaSe\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan class=\"jAOkJc\" role=\"button\" tabindex=\"0\"\u003e\u003cspan class=\"iNqyIf\"\u003eSteven Smith\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/u\u003e's original hand-drawn tech packs to replicate every stitch.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\u003cspan class=\"iNqyIf\"\u003e\u003cstrong class=\"rQesXe MPyX\"\u003eGlobal Craze:\u003c\/strong\u003e The shoe officially relaunched in late 2020 via an \u003cspan class=\"iNqyIf\"\u003eAimé Leon Dore\u003c\/span\u003e collaboration, turning the forgotten 80s hardwood relic into an overnight lifestyle and streetwear icon. The \u003cspan\u003eGSB550PB\u003c\/span\u003e adapts this same heavy-duty retro aesthetic for kids.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Rare Reality Kix","offers":[{"title":"Default Title","offer_id":50607979397168,"sku":null,"price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/8973\/8288\/files\/9198ECA9-5FF4-49C8-9641-0EFBA8D3A9D4.jpg?v=1790255899","url":"https:\/\/rarerealitykix.com\/products\/new-balance","provider":"Rare Reality Kix","version":"1.0","type":"link"}